News travels at the speed of broadband – but is any publicity really good publicity?

As I am sure all of you are aware social networking site Facebook made headlines everywhere this week after changing a line in their terms and conditions relating to ownership of users content and photos.

The change to the terms consisted of just a few lines being altered but the results were instantaneous. A wildfire of outraged complaint spread across the internet, one of the early spotters of the change seems to have been ‘Comsumerist’ which posted a damming blog on Sunday which stated that “anything you upload to Facebook can be used by Facebook in any way they deem fit, forever, no matter what you do later”. The post is reported to have received somewhere in the region of 300,000 views almost overnight. Bloggers were in uproar, an angry Facebook group opposing the terms grew into an army 120,000 members strong within hours, users threatened to delete their accounts and the headlines went to press the next day.

The front page of the Metro caught my attention as I saw the following headline over someone’s shoulder while squashed onto a packed rush hour train:

Facebook acted quickly, led by Zuckerberg, they refuted the claims on their blog asking for trust by stating that “In reality, we wouldn’t share your information in a way you wouldn’t want,” but this couldn’t stop the tidal wave of anger…

This post has moved – read the rest of this article at:

http://www.bubblegumkitten.com/blog/2009/02/news-travels-at-the-speed-of-broadband-but-is-any-pubilicy-really-good-publicity/

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~ by bubblegumkitten on February 20, 2009.